In Denmark, we are known for our design heritage, which includes countless classics. The term 'classic' is used extensively when it comes to design, furniture and interiors, while the concept is unique to the program 'Denmark's Next Classic'. According to the Danish Dictionary, a classic is defined as an
"artistic or craftsmanship creation that is considered to be of high and lasting quality or to be a typical representative of a particular genre or style." No one can know when a piece of furniture, lamp, etc. is designed and produced if it will become a classic. But by using timeless elements and combining them with something contemporary, you can create something that might become a classic - only time will tell if you've got it right.
One of the best and most obvious examples of a classic is Poul Henningsen's
PH lamp. Although the design is almost 100 years old, the distinctive shades are more popular today than ever before, still adorning countless homes around the world. Speaking of lighting classics, Verner Panton's
Flowerpot lamp is certainly worth mentioning. The lamp is inspired by the flower power revolution of the 60s and 70s and is today produced by
&tradition. With its two circular shades facing each other, the Flowerpot lamp has long since proven its worth as a classic that fits just as well into today's modern interior design as the colorful, happy 60s and 70s.
We focus on quality and durability in many different parameters: craftsmanship, materials and, not least, design. If a product is to become a classic, you need to be able to look at it for a long time. The quality must therefore be top-notch if a product is to have the potential to become Denmark's next classic.