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Nendo
Born: 1977.\ Known works: NJP lamp and Sawaru lamp.\ Education: Architect.
Nendo is a Japanese design company that since 2002 has enriched the world with world-class design in all shapes and genres. The company is known for its often simple and minimalist designs, and with collaborators such as Fritz Hansen, Cappellini, Georg Jensen and Louis Poulsen, awards from ELLE DECO, Germany Design Award, Red Dot Design Award and World Retail Aware, and with products exhibited at Musee des Arts Decoratifs in Paris, MoMA in New York and Design Museum in London, it can be assumed that Nendo is here to stay. Below you'll find some of the Japanese company's exciting lamp designs, and at the bottom of the page you can read more about Nendo and the man behind it.
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Oki Sato - the man behind Nendo
Oki Sato was only 25 years old when he founded the design company Nendo, which today is one of the leading design companies in Japan and the world. Sato was born in Toronto in 1977, but moved to Tokyo with his family when he was 11. He trained in Tokyo and founded Nendo the same year he graduated as an architect from Waseda University in 2002. Just three years later, Oki Sato expanded his design business to Europe when he cut the ribbon on the company's new Milan office.
Nendo is named after the Japanese word for shaping clay and symbolizes Oki Sato's urge to constantly reshape and reinvent himself. The urge is an addiction, and Sato describes himself as being addicted to design. He's constantly thinking about how and how he can design things - and it's something that brings him joy. "The day I start seeing design as work will be my last day as a designer," he says.
Japanese design, like Scandinavian design, has always been known for being minimalist - and minimalism is also a clear element in Nendo's designs. But it's also important to Oki Sato that all his products and designs have an element of humor. Life in the 21st century is complex and sometimes stressful, which is why humor in design can be a vital escape and a necessary resting place.
Nendo and Tokyo Olympics 2020
When the opening ceremony of the Tokyo Olympics rolled across the screen for some 3 billion viewers, it was the altar of Nendo that took center stage. The unique and folded altar stood in the center of the party, looking very much like a tulip - and at the end of the ceremony, the altar's ten leaves opened and the flower burst out. Japanese tennis player Naomi Osaka lit the altar with the Olympic torch and the light spread all over. In a first, the flame was hydrogen to embrace the energy of the future, but since hydrogen burns invisibly, sodium carbonate had to be added.
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